This movie is design by Sara Jassim, Graphic Design Graduate at Zayed University in 2008
We are living in a place and time that imperatively requires the most urgent care for our planet, nations, and cities due to Climate Change. The UAE has the highest ecological footprint according to Living Planet Report 2006. This complex and discomforting news is a call for designers to exercise their social responsibilities. We designers have done much horrific harm to the planet with toxic materials, structures, processes, and developments that are not eco-friendly or harmful to both humans and nature alike. It’s time to examine the problems surmounted in front of us and to ponder potential solutions; in order to initiate positive changes in our lives. A promising solution, and perhaps the most vital, is to begin by educating the public with a creative communication of addressing these issues; whether they be immense or trivial.
With this competition, we hope to focus on redefining sustainable living and reflecting a current brand image of Dubai. Currently Dubai images have been established by a diverse range of people and perspectives; this project grants a chance for young Emirati designers to take ownership of shaping Dubai branding and envision a scenario of holistic city lifestyles covering various aspects of Dubai culture and urban living. It is a process of actively engaging in our duties as designers as we understand and exam contemporary definitions of Tradition, Fusion, and Vision of Dubai as a place and people.
We aim to
- better understand sustainability problems and solutions
- envision a city that internationally formulate and customize solutions to address environmental issues specifically in Dubai from an Emirati perspective
- interacting with the public to encourage participation in our proposed social actions.
A design solution can be a campaign poster series as well as a media campaign to raise the awareness of the problems, or a more complex systematic design process. The final prototypes include branding, promotional media and/or print products. Participants will demonstrate their creativity, research skills, execution capacities, and responsibilities through their unique stories and designs reflecting their creative solutions as a graphic designer.
Here is a current development by Graphic Design Senior students at Zayed University: ALTERNATIVES